Together for PRIDE
Seattle Pride Impact report 2023
Mission
Create unity, honor diversity, and achieve equal human rights throughout our region and the world.
Purpose
We coordinate and promote LGBTQIA+ pride events in the Seattle area—celebrating the present, envisioning the future and honoring the past. As a non-profit organization, sponsorship and donations are used to offset expenses required to produce the year-round celebrations.
Seattle Pride is a registered 501(c)(4) organization and annually produces the Seattle Pride Parade, Seattle Pride in the Park, and the Seattle Pride Guide.
Attendance:
~12,000 attendees
Feedback:
Average experience rated 4.5 out of 5 stars, 96% of respondents stated they were “Highly Likely” or “Likely” to return
Formerly Volunteer Park Pride Festival
Seattle Pride® in the Park brings together families and friends in Seattle’s iconic Volunteer Park to celebrate our vibrant community at the site of the original Capitol Hill location for Pride. It’s a day of live music, crafts, food trucks, partner and nonprofit booths, partner activation and alcohol garden.
Programming:
Footprint Expansion: Successfully doubled footprint, adding a second stage and alcohol garden
Queer Marketplace: Incorporated queer marketplace, which allowed us to uplift over 25 small LGBTQIA2S business and support their financial success
Sunday, June 25, 2023
Attendance 300,000+ | 250+ groups participated | 58% small businesses and nonprofits | 20,000+ Marched in the Largest parade in W.A.
The Seattle Pride® Parade stepped off at 4th Ave & Union St, proceeding north along 4th Ave to Denny Way, terminating at Seattle Center. The parade route boasted 3 announcer stages, alcohol gardens, food truck plazas, VIP experience, and more.
Seattle Pride® provides grants and sponsorships to deserving LGBTQIA+ focused organizations year-round. Since 2017, we’ve awarded more than $250,000 in grants and sponsorships to regional nonprofits and individuals in need.
With the support of our partners, we were able to waive or reduce the registration fees for 39 nonprofit organizations.
Click here to learn more about Grants & Sponsorships.
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DISTRIBUTION
CIRCULATION
Seattle Pride Magazine: Fall Issue 2023
Distribution List Here
KIRO 7 produced a livestream of the Pride Parade that was available on kiro7.com and the KIRO 7 Facebook page. KIRO 7 produced and aired two promotional campaigns targeting both Seattle Pride in the Park and the Seattle Pride Parade.
Pride in the Park Digital Ads: 535,000 impressions;
Seattle Pride Parade Digital Ads: 2.1M impressions;
KIRO 7 Social Media: 34 posts, 400k+ impressions:
Newcasts: 345 mentions in newscasts: 255 Full Screens, and at least 90 Voice-overs, Voiceover-to-sounds, in-studio interviews, and Packages.
Increased Talent Diversity:
Across all events, 75% talent were from BIPOC (Black, Indigenous, and People of Color) communities and over 95% were local to our area
Talent & Artists:
Pride in the Park: 30 hired performers
Pride Parade: 17 hired performers
Accessibility:
Mobility Aids: Deployed accessibility mats for the first time, increasing access to various activations across our event footprint
Infrastructure: Worked with City of Seattle to get a vital curb cut to ensure that individuals utilize mobility devices could access grass area in north side of park
Volunteers
To our dearest Partners, thank YOU for joining forces and making an impact within our community.
Your contributions are distributed throughout:
PARTNERSHIPExcuitive DirectorPatti Hearn (206) 306-3182 |